A search engine is an information retrieval system designed to help find information stored on a computer system, such as on the World Wide Web, inside a corporate or proprietary network, or in a personal computer. The search engine allows one to ask for content meeting specific criteria (typically those containing a given word or phrase) and retrieves a list of items that match those criteria. This list is often sorted with respect to some measure of relevance of the results. Search engines use regularly updated indexes to operate quickly and efficiently.

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Source: wikipedia.org

In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The two main methods of SEM are:

• Search engine optimization attempts to improve rankings for relevant keywords in search results by improving a web site's structure, content, and relevant backlink count.
• Pay per click advertising uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors.

Source: wikipedia.org

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Search engine optimization (SEO), considered by many to be a subset of search engine marketing, is a term used to describe a process of improving the volume or quality of traffic to a web site from search engines, usually in "natural" ("organic" or "algorithmic") search results. Those efforts may also be seen in more narrow vertical search engines involving areas such as local search. Many site owners and consultants engaging in SEO attempt to pursue qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.

Source: wikipedia.org

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A network-assessible computer that uses SSL for encryption to allow for private online transactions. The encryption protects an online shopper's credit card and personal information from being compromised while conducting an e-commerce transaction.

Source: Sweeney, Susan

Server is a computer system that provides services to other computing systems—called clients—over a computer network. The term server can refer to hardware (such as a Sun computer system) or software (such as an RDBMS server).

The Standard Generalized Markup Language (SGML) is a metalanguage in which one can define markup languages for documents. SGML is a descendant of IBM's Generalized Markup Language (GML), developed in the 1960s by Charles Goldfarb, Edward Mosher and Raymond Lorie (whose surname initials were used by Goldfarb to make up the term GML). SGML and GML should not be confused with the Game Maker scripting language, or with the Geography Markup Language developed by the Open GIS Consortium.
 

Source: webopedia.com

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Shockwave is a 3D animation and interactive learning technology and format from Macromedia. Macromedia Director generates Shockwave files, which can be viewed through a Web browser plug-in (the Shockwave player) or multimedia applications that access the player directly. Shockwave is used to develop more sophisticated animations and interactions than Macromedia's Flash format. Shockwave uses the .DIR (DIRector) file extension for source files and .DCR extension for the Shockwave "movie" that is created and played.

Source: TechWeb.com

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SHTML is a Server Side Includes or SSI Enabled page. SSI is an easy server-side scripting language used almost exclusively for the web. As its name implies, its primary use is including the contents of a file into another, via a Web Server. SSI is primarily used to "paste" the contents of one or more files into another. For example, a file (of any type, .htm, .txt, etc.) containing a daily quote, could be included into multiple SSI Enabled pages throughout a website.
 

Source: webopedia.com

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A block of information used at the end of every message or online document sent by a particular user.

Source: Sweeney, Susan

Simple Mail Transfer Protocol (SMTP) is the de facto standard for e-mail transmissions across the Internet.

Source: wikipedia.org

Short Message Service (SMS) is a service available on most digital mobile phones, other mobile devices (e.g. a Pocket PC, or occasionally even desktop computers) and some fixed phones, that permits the sending of short messages between mobile phones, other handheld devices and even landline telephones. The terms text messaging, text messages, more colloquially SMSes, texts, or even txts and its variants are more commonly used in North America, the UK, Spain and the Philippines, while most other countries prefer the term SMS.

Source: wikipedia.org

An inappropriate attempt to use a mailing list, Usenet, or other networked communications facility as if it was a broadcast medium by sending the same message to a large number of people who didn't ask for it.

Source: Sweeney, Susan

An automated program that indexes documents, titles, or a portion of each document acquired by traversing the Web

Source: Sweeney, Susan

A specialized programming language for sending queries to databases.

Source: Sweeney, Susan

A set location on the Web that stores and displays a collection of information about you and your business.

Source: Sweeney, Susan

The simultaneous transfer and display of the sound and images on the World Wide Web.

Source: Sweeney, Susan

Submitting information to an e-zine or mail list in order to receive information.

Source: Sweeney, Susan

Nonbanner rich media ads that can be any size on the screen and can be authored in most any creative format. Preloaded using a patent-paending "polite" delivery system that eliminates the latency problems often experienced with streaming online advertising solutions, superstitials only play on a user-initiated break in surfing, such as a mouse click.

Source: Sweeney, Susan